About Downtown Vision

We’re Downtown Jacksonville’s Business Improvement District (BID)

Founded in 2000, Downtown Vision is the Business Improvement District (BID) for Downtown Jacksonville, a not-for-profit organization funded mainly by Downtown’s property owners through a self-assessment. We’re governed by a large board of directors representing diverse Downtown stakeholders in various sectors, including real estate, economic development, design/ build, retail and small business, finance, healthcare, government and non-profit, as well as Downtown residents. 

We have both a 501(c)6 non-profit business association and a 501(c)3 charitable organization, providing our members and supporters with a wide range of support and benefits under six strategic areas of focus. 

Our work is tightly aligned to the vision, mission and priorities of the Downtown Investment Authority (DIA), the Community Redevelopment Agency and economic development arm of the City of Jacksonville for Downtown. This alignment enables private sector integration in the execution of the Business Investment and Development Plan. The Downtown Master Plan, including our work, benefits property owners in the BID, businesses, employees, customers, and all visitors alike. 

In 2021, Jacksonville City Council approved an expansion of our Downtown District from one-half square mile to 1.3 square miles—a 160% increase in area—adding growing areas of Downtown in parts of the LaVilla, Brooklyn and Cathedral Hill districts to the BID.

Our Mission

Create and support a vibrant Downtown and promote Downtown as an exciting place to live, work, visit and invest.

Our Vision

A dynamic, 24-hour, pedestrian-friendly Downtown Jacksonville that serves as the premier center for the arts, dining, retail, entertainment, business and urban living in Northeast Florida.

Downtown and the Business Improvement District

Downtown CRA and Downtown Vision Boundaries

Downtown boundaries, as defined by the City of Jacksonville, are I-95 to the south and west, State Street to the north, and the St. Johns River to the east. 

To be responsive to growing needs, we have expanded our BID boundaries from 0.5-square miles to 1.3-square miles. The BID boundaries are: Interstate 95 to the south, Lee Street/Riverside Avenue to the west, State Street to the north and the DIA boundary/Hogan’s Creek to the east. 

What is a BID? In a BID, commercial property owners within a geographically defined area pay a self-assessed, non-ad-valorem assessment based on property values to fund revitalization services and improvements within the district’s boundaries. BIDs tailor their services to fit the needs of their districts, usually through a non-profit organization governed by a board of directors composed of stakeholders. Most BIDs work in partnership with the public sector to make their organizations even stronger and to benefit their members.

Our Strategic Pillars

The cornerstone of a great Downtown is a clean, safe and hospitable environment, which is why we focus on it seven days a week. We collaborate to address unsightly issues in the public realm and we partner with the City, Sheriff’s Office, property owners and others to support economic growth and the live/work/visit experience.

As the key support organization for Downtown’s private property owners, we keep our fingers on the pulse of the needs of the Downtown community, represent and advocate for our stakeholders, and keep them informed on issues.

We market Downtown as the unique epicenter for business, history, culture, education and entertainment for our region through content creation and curation.

As the primary source for information on Downtown, we collect data and analyze trends including: investment, office market and residential growth. By benchmarking and issuing reports, we tell the story of Downtown’s revitalization.

>> View Reports

Our events and promotions showcase Downtown’s diverse attractions, amenities and offerings. They serve as economic drivers for Downtown businesses; create comfortable settings for people to explore Downtown, and raise funds for special initiatives.

>> First Wednesday Art Walk
>> Third Thursday Sip & Stroll
>> Jax River Jams

Public space beautification, activation and management plays a fundamental role in creating exceptional experiences. We focus on improving the public realm experience to create reasons for people to linger, explore and return Downtown.

>> PlacemakingJax

Downtown Vision, Inc. – 501(c)6

Downtown Vision Alliance Inc. – 501(c)3

Jacob A. Gordon, Esq.

CEO, Downtown Vision, Inc

Paul Davison

Board Chair, Downtown Vision, Inc