Today! Don’t miss the inaugural Holiday River Fest beginning at 5 p.m. at Riverfront Plaza and the annual Jacksonville Light Boat Parade along the St. Johns River 🚤🎄🛥️

✨ Saturday, November 29th from 6:30-9 p.m.
✨ Northbank & Southbank

Watch as mariners light up Downtown Jacksonville in a holiday spectacular! Boats of all shapes and sizes will shine with festive decorations as they float along the North and Southbanks of the St. Johns River.

Catch the fireworks show from the Main Street Bridge and Acosta Bridge or cozy up on either side of the river with chairs and picnic blankets 🎇

Learn more about the Jacksonville Light Boat Parade at dtjax.com/events and find our full 2025 holiday guide at dtjax.com/holiday ⭐

📸: @cityofjaxevents ...

Happy Small Business Saturday in Downtown Jacksonville! 🛍️

Whether you’re browsing shelves, discovering new favorites or settling in for dinner and a show, you’re supporting local businesses at the heart of your community.

This Small Business Saturday and everyday, we encourage you to support the small businesses that help make our Downtown so great. 💙

Visit DTJax.com/shopsmall to check out all the happenings during Small Business Saturday!

Don`t miss these fun events happening in #DTJax today:

🚢 The Jacksonville Light Boat Parade | Jacksonville Riverwalk
On November 29th at 6:30 p.m., watch festively decorated vessels float down the St. Johns River. Find a cozy spot along Downtown’s North and Southbank Riverwalks and enjoy this annual event!

🎄 Holiday River Fest | 2 W. Independent Dr.
Join the @cityofjaxevents for the Holiday River Fest starting at 5 p.m., with the Christmas Tree Lighting Ceremony at Riverfront Plaza at 6 p.m.

⛸️ @jaxartonice | 715 Riverside Ave.
Experience the JAX Artist Walk on Ice at Artist Walk Park. Glide across a real outdoor ice rink, shop with local makers, and enjoy festive music and entertainment.

🛍 Holiday Market at RAM | 715 Riverside Ave.
Shop the Holiday Market curated by @riversideartsmarket, featuring unique handcrafted goods, seasonal treats and festive offerings from local artisans.

🖼️ MOCA Winter Market | 333 N. Laura St.
Shop small at @mocajax`s Winter Market, a two-day art market showcasing local and regional artists, one-of-a-kind creations and immersive art experiences.

Why wait! Want to support local now? Here are a few ways to get started:
1. Explore our map of Downtown businesses and stop in to support them by shopping, dining or hiring them for services.
2. Give the gift of the Downtown experience by purchasing a DTJax e-Gift Card for a friend, family member or colleague. Accepted at 30+ participating businesses.
3. Follow your favorite local spots on social media and share their posts with your friends and family!

Explore DTJax.com/shopsmall to discover more of Downtown Jacksonville’s small business gems 📍

📸: @cre8jax ...

✨ Introducing Tinsel, Taps & ’Tinis! Your holly-jolly way to sip and celebrate the holiday season in #DTJax ❄️🍸🎄

From November 29 to December 31, join the fun and earn a $25 DTJax e-Gift Card by visiting at least eight participating stops.

Pick up a holiday stamp card from any participating location and make your way through these 10 festive locations:
🎄 @boldcitybrewery
🎄 @dosgatosjax
🎄 @thegreenhousejax
🎄 @hardwicksbar
🎄 @kaninesocial
🎄 @keanestavernjax
🎄 @pourtaproom_jax
🎄 @rubybeachbrewing
🎄 @sipontheroof
🎄 @thevolsteadjax

Visit any eight spots, collect your stamps, and unwrap a $25 DTJax e-Gift Card as your holiday treat. Feeling extra festive? Visit all 10 and receive a DTJax swag bag! 🎁✨

Please note: This stamp-card adventure is for those 21+. Please drink responsibly and enjoy the festivities!

Let the merry-making begin! Learn more and lean into the holiday spirit at DTJax.com/holiday ...

Happy Thanksgiving, #DTJax! 🦃🍂

On this day of thanks, we want to share how grateful we are for our Downtown Ambassadors. This crew keeps Downtown clean and safe seven days a week. From pressure washing and litter pick up, to social services, event assistance and more, this hardworking team is more than just friendly faces! The Downtown Ambassadors always go the extra mile to make Downtown a better place and we are thankful for this team each and every day. 🧡

Next time you see one of our friends dressed in orange, be sure to offer up a wave, smile and a thank you!

Learn More About The Downtown Ambassadors: DTJax.com/Ambassadors ⭐️

📸: @rakimism ...

This weekend! Kick off your holiday shopping at @mocajax`s two-day Winter Holiday Market ✨🛍️❄️

⭐ MOCA Jacksonville | 333 N. Laura St.
⭐ Saturday, November 29th & Sunday, November 30th | 11 a.m. to 4 p.m.

Stroll through the museum lobby as it transforms into a lively marketplace filled with local artists and makers offering one-of-a-kind gifts, artwork, ceramics, textiles, comics, zines and more. No tickets are required, just stop by and explore!

Support the creative community, discover new favorites, and find something special for everyone on your list!

Learn more: DTJax.com/events📍 ...

Next week! Join us for December`s First Wednesday Art Walk Powered by Bank of America! 🎨❄️✨

Join us for a winter celebration throughout the streets of Downtown Jacksonville on December 3rd from 5-9 p.m. for a wonderful evening of art, music, entertainment and festive cheer.

Check Out What’s Happening in The Park This Month:
Grab a drink from the on-site bar, dinner from on-site food trucks, and shop with artists and vendors throughout @jamesweldonjohnsonpark. Look forward to @djexcelny, @pivotal_ascension_904 on the stage, visits with Mr. and Mrs. Claus, and snow much more! ❄️⛄

Plus, don’t miss @vagabondfleajax’s Holiday Market happening down the street! 🛍️ 🌟

Thank You to our Presenting Sponsor, @bankofamerica!
We appreciate Bank of America for their support of Downtown Jacksonville`s First Wednesday Art Walk and their commitment to our vibrant arts and culture scene.

Discover all the details for December`s Art Walk and see what your favorite Downtown spots have planned: DTJax.com/artwalk 📍 ...

Step into a holiday dream this Sunday, November 30th, with @fscjartistseries! ✨☃️

Cirque Dreams Holidaze returns to the @jaxperformingartscenter with a dazzling, family-friendly spectacle that blends Broadway magic with jaw-dropping circus artistry. From aerial performers and acrobats to toy soldiers and reindeer, this holiday tradition will transport you straight into the wonder of childhood 🎪🎄

Grab your tickets and experience 90 minutes of breathtaking performances, stunning costumes, and festive cheer you won’t forget. Perfect for kids, adults and everyone in between!

Use DOWNTOWN for 10% Off: Learn More & Find Tickets at DTJax.com/events ❄️ ...

RiversEdge Park is officially open!

📍2010 Prudential Drive

Yesterday’s ribbon-cutting marked a major moment for the Southbank as the City of Jacksonville opened @riversedgejax Park, the first phase of a larger vision transforming the riverfront into a connected and active destination.

The new space brings four parks in one, featuring walking paths, a marsh boardwalk, an outdoor gym, open green space and a dedicated yoga lawn. It also extends the Riverwalk, creating a walkable connection to @friendshipfountainjax.

This opening sets the stage for a future mixed-use neighborhood with homes, shops, restaurants, offices, a marina, and even more riverfront parks. Plus, it joins several other major improvement projects underway along the river, including the revitalized Metropolitan Park, the all-new Music Heritage Garden park and Riverfront Plaza.

Weekly Update: Keep up with the latest happenings Downtown, from free events to community news. Check it out at DTJax.com/blog (link in bio)!

📸: @benstricklandphotography ...

Small Business Saturday returns NEXT weekend on Saturday, November 29th! 🛍️

Whether you’re browsing shelves, discovering new favorites or settling in for dinner and a show, you’re supporting local businesses at the heart of your community.

This Small Business Saturday, we encourage you to support the small businesses that help make our Downtown so great. 💙

Visit DTJax.com/shopsmall to check out all the happenings during Small Business Saturday!

Don`t miss these fun events happening in #DTJax on November 29th:

🚢 The Jacksonville Light Boat Parade | Jacksonville Riverwalk
On November 29th at 6 p.m., watch festively decorated vessels float down the St. Johns River. Find a cozy spot along Downtown’s North and Southbank Riverwalks and enjoy this annual event!

🎄 Holiday River Fest | 2 W. Independent Dr.
Join the @cityofjaxevents for the Holiday River Fest starting at 5 p.m., with the Christmas Tree Lighting Ceremony at Riverfront Plaza at 6 p.m.

⛸️ @jaxartonice | 715 Riverside Ave.
Experience the JAX Artist Walk on Ice at Artist Walk Park. Glide across a real outdoor ice rink, shop with local makers, and enjoy festive music and entertainment.

🛍 Holiday Market at RAM | 715 Riverside Ave.
Shop the Holiday Market curated by @riversideartsmarket, featuring unique handcrafted goods, seasonal treats and festive offerings from local artisans.

🖼️ MOCA Winter Market | 333 N. Laura St.
Shop small at @mocajax`s Winter Market, a two-day art market showcasing local and regional artists, one-of-a-kind creations and immersive art experiences.

Why wait! Want to support local now? Here are a few ways to get started:
1. Explore our map of Downtown businesses and stop in to support them by shopping, dining or hiring them for services.
2. Give the gift of the Downtown experience by purchasing a DTJax e-Gift Card for a friend, family member or colleague. Accepted at 30+ participating businesses.
3. Follow your favorite local spots on social media and share their posts with your friends and family!

Explore DTJax.com/shopsmall to discover more of Downtown Jacksonville’s small business gems 📍

📸: @cre8jax ...