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Small Business Spotlight: Gus & Co. Shoe and Luggage Repair

Downtown Jacksonville’s story is written by the small businesses that give it character, and few have a history as rich as Gus & Co. Shoe and Luggage Repair. Open since 1904 and located at 228 West Adams Street, it holds the title of the oldest continuously running family-owned business in DTJax.

For 121 years, the Vicardo family has specialized in restoring shoes, handbags, belts, boots, luggage and more — while also offering dry cleaning, alterations and shoe stretching. Owner Lee Vicardo proudly carries on his great-grandfather’s motto: “If a human being created it, then we can fix it.”

Photo by Ben Strickland
Photo by Ben Strickland

 

Their reputation has reached far beyond Jacksonville, with customers including Rihanna, John Travolta, Jaguars players, judges, mayors and sheriffs. Generation after generation, Gus & Co. has kept Jacksonville looking sharp, and remains a Downtown legacy today.

Next time your favorite pair of shoes or your go-to bag needs care, stop by Gus & Co. and experience over a century of craftsmanship right in the heart of Downtown!