Led by a videographer and photography crew from Moncrief, this selfie- museum inspired concept will create an immersive environment opening for a 24-hour content creation festival. The space is meant to celebrate and highlight the vast array of local Jax photographers and to invite the public to model. Content Creators, Photographers, Videographers, Fashionistas, Models, and Bloggers will activate the space and open it to Duval Country to pop-in and get shot. There will be a hashtag associated to the interaction and all content connected to it with a goal of creating 10,000 images over the course of the festival.