This September 4, the city of Jacksonville comes together once again to celebrate 904 Day! This year, celebrate at one of Jacksonville’s most historic landmarks: The Ritz Theatre & Museum, located in the heart of LaVilla. Join us on September 4th from 5 to 9 PM for an evening of music, food, fun, and deep local pride.

904 Day isn’t just a nod to our area code. It’s a celebration of the people, neighborhoods, and shared experiences that make Jacksonville home. This year’s Ritz celebration will place a spotlight on Black history and culture in our city, emphasizing the legacy of LaVilla, once known as the “Harlem of the South.”